Boogie Board® Brand and product development for the world’s #1 electronic writing tablet.
Packaging, Web Design, Print, Film
Web Design and Brand Identity
Two Hands is a startup creating a protein marketplace that digitally connects fishers and farmers directly with high-end restaurants and consumers using the blockchain. They are working to reinvent the supply chain by eliminating middlemen and optimizing traceability, food safety and authenticity. After getting funded by various investors local to Australia they began to seek international investment in late 2019. I was approached by the Head of Marketing to overhaul their brand identity, create a website that would help them land meetings with potential investors and redesign their pitch deck.
Deliverables Website Design Identity Development Pitch Deck Design Brand Strategy Workshop Team Katy Atherholt - Lead Designer Dave Shillings - Document Designer Marketing & Copywriting - Stu McLardie
Results The website, identity refresh and pitch deck were used to secure meetings with investors in the US, China, Japan and Taiwan. Our strategy workshop was able to align three digital products with different leadership under the same vision to ensure priorities during their end of year raise. Two Hands also ended up adopting several of our project management strategies internally. News coverage in Forbes China and inquiries about the technology visualizations from other blockchain engineers within Australia. Feedback "The best part about working together was starting the project aligned with a common vision of the end point. That made it really easy to both work with Katy but also manage the internal stakeholders invested in the project’s outcome. We wish we had started the process sooner. Katy helped reduce the chaos and delivered the scope on time, as specified."