Primary's identity gave us a backbone for recruitment and collaboration with professional organizations. Our current project was able to get corporate sponsorship, twice as many creatives collaborating and more interest than any other project. The flexibility of the Primary logo mark carries us forward into any project or future collaboration.
"The best part about working together was starting the project aligned with a common vision of the end point. That made it really easy to both work with Katy but also manage the internal stakeholders invested in the project’s outcome. We wish we had started the process sooner. Katy helped reduce the chaos and delivered the scope on time, as specified."