Primary Co.

Primary Co.

Brand Identity, Graphic and Web Design
Creating a simple and unique visual brand for a community of emerging designers. I designed a logo, favicon, brand style guide and collateral then collaborated on the website design and build.

Creatives come together to make a difference, using side projects for social good.

Check out the website at
Logo Design
Brand Identity
Website Design

Katy Atherholt - Art Director
Kyle Wilkins - Web Designer
Primary's identity gave us a backbone for recruitment and collaboration with professional organizations. Our current project was able to get corporate sponsorship, twice as many creatives collaborating and more interest than any other project. The flexibility of the Primary logo mark carries us forward into any project or future collaboration.

"The best part about working together was starting the project aligned with a common vision of the end point. That made it really easy to both work with Katy but also manage the internal stakeholders invested in the project’s outcome. We wish we had started the process sooner. Katy helped reduce the chaos and delivered the scope on time, as specified."