BakedGoods

Baked Goods

Branding, Mobile App Concept
This exploration supported a client who is launching a new startup in the Cannabis space and needs help kickstarting some of the product concept efforts. Deliverables included a few key screens for an investor presentation and a style guide to begin building their brand assets.

The delivery app lets users order Cannabis products alongside their favorite pastries from local bakeries in the same transaction. I worked with a small team of subcontractors to turn this project around in just under two weeks.

Don't wait to think about getting snacks after cannabis consumption, be prepared with BakedGoods.
Deliverables
Brand Guidelines
Mobile App Concept
Brand Applications

Team
Dorian Romero - Project Manager
Kevin Jen - UI Designer
Katy Atherholt - Visual Designer
Anas Ashraf- Product Designer
Results
We produced five MVP mobile app views and a brand style guide. The concept and designs were used to pitch investors at a local startup competition. Our designs received positive feedback and are undergoing further iteration to seek further funding.

Feedback
“Katy protected the sprint structure we established early on and delivered consistently, on time. She owned her aspects of the process while saving time to collaborate with other team members on their concepts. The client was very happy with results and will plan hire this team again in the future after securing funding.”