Katy Atherholt is a San Francisco based visual designer and illustrator. She is also a partner at Moss Design.

Brand Identity, Web Design

Boléro | Film Studio

Helping build a vibrant brand from the ground up for the thoughtful storytellers at Boléro.

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Brand Identity, Web Design

Lorla Studio | Interior Design

Brand identity redesign, messaging and fresh website for a playful, laid-back studio.

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Brand Identity, Illustration, Web Design

Two Hands | Protein Logistics

As a design lead, I updated the brand identity and website, developed the pitch deck, and helped rethink the user experience.

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3D, Product Design, Illustration

Archived Work

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Lorla Studio is a San Francisco-based interior design firm. They are known for creating spaces that reflect each client’s personality and needs, while maintaining a fun and laid-back style.

Scope

+ Logo System
+ Brand Identity
+ Brand Collateral Design
+ Website

I partnered with the founder to updating the studio's brand identity and website design. We worked together for several months to bring a more authentic, holistic vision of the company to life.

lorla studio logo
lorla studio color palette
lorla studio logo set
lorla studio illustration mockup
lorla studio illustration
lorla studio sketch style tote
lorla studio graphic style tote
lorla studio business card
lorla studio business card

We found inspiration in deep earthy colors, abstract art, and building materials used in different cultures throughout time.

After exploring several visual directions we settled on a simple, classic set of brand marks to suit digital and print applications. Since the brand marks stayed so minimal we were able to create an extended color palette to give the brand a unique, materials-inspired feel.


lorla studio business cards

Boléro Studios is a Canadian film studio sharing inspiring stories to create meaningful action. They deliver unique, high-quality projects developed from a place of curiosity and trusted client relationships.

Scope

+ Brand Identity
+ Illustration
+ Brand Collateral Design
+ Website

I developed the studio's brand identity, custom illustrations and website design. We're working together to create a unique, meaningful visual identity for this rising star studio.

Launching the studio is an exciting next step in the career of filmmaker Eric Gonzalez. After independently refining his visual style for the past 8 years Boléro is building a team of storytellers. He wanted the brand to feel personal, with a name inspired by his love of the symphony, and visuals embodying his family's Mexican heritage.

After an initial call with the client, I provided three mood boards and brand storylines to help clarify the visual direction.


Tame-r Impala
Authentic. Carnal. Analog.

Alcohol, cannabis, summer heat, dreamy electronic beats pulse. Both dull and sharpen our senses. As animals who cling to control, the most natural thing we do is release and re- connect. We document humans as the warm, messy, beautiful creatures we are. Filter not needed.

Caesura
Thoughtful. Classic. Anticipatory.

Effective storytelling begins with listening. Accomodating a pause, allowing for silence. Patiently waiting for something to happen. Don’t mistake this for minimalism, instead recognize the generous act of bearing witness to the story being told. Perhaps for the first time. Perhaps for the only time.

La Michoacana
Bright.Crisp.Tropical

Summer road trips as a child, our first beach vacation or sliced orange slices after school. We tend to remember things as better than they were. Using a transitional serif type to create a bold wordmark sets the scene for a story we remember fondly. Connecting the audience emotionally with each and every story told by Boléro Studios.

The client's favorite direction La Michoacana evolved into a set of simple brand marks that have a clear personal connection with the founder.

The tropical pattern shows a more playful side of the brand.

A minimally branded and editorial style proposal template helps the imagery and ideas remain the focus.

Boléro Studios plans to launch in the Fall of 2020 across Western Canada and the United States.

Two Hands is an Australian startup developing a blockchain-enabled digital protein marketplace. They want to increase transparency around the produce supply chain and restore human connections in the food industry.

Scope

+ Pitch Deck Design
+ Illustration
+ Website

My Role

Brand development, web design & facilitating UX workshops

Full case study coming soon!


Welcome to the archives. This space is filled with work completed over the past few years across a variety of mediums.


Hello — Привет

I'm Katy — a visual designer, illustrator and partner at Moss Design based in San Francisco, CA. ☼ During the day I work on creating bold, thoughtful designs for clients around the world. ☾ By night I mentor designers at the Dept of Illusions, help out at Fishing for Plastic or work on one of my side projects.

Services

Visual Design
Illustration
Design Strategy
Art Direction

Clients

Bolero Studios
EHG Law
Goodmaker Co.
Helpfully
Intercorp Technology
La Fleur Marketing
Lorla Studio
Stellen Design
Two Hands
Vault Accounting

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